Company Management
Enrique M. Salinas, III – President, Chief Executive Officer
Mr. Salinas, 44, serves as the Company's President and Chief Executive
Officer. Mr. Salinas
is a long-time business associate of Mr. Neubauer who reunited with the
founder as the first employee of the Company. It was Mr. Salinas who coined
the product name, PetroLuxus™. Mr. Salinas began his career working in his family's ranching operation in northern Mexico. In 1987 he founded Latigo Cattle Company which imported beef cattle from Mexico to the U.S. Mr. Salinas was employed by GKC Marketing and Crown Marketing from 1991-1994. In 1994, Mr. Salinas founded and was the President
of The Catalyst Group, Inc., a financial media relations firm specialized in the procurement of editorial coverage for clients in the financial industry as well as new product introductions.
Among the many international clients Catalyst represented was Fonar, the
international magnetic resonance imaging pioneer headed by Dr. Michael Nobel.
Mr. Salinas is the father of three children and resides in Houston, Texas.