Planet Resource Recovery, Inc. Launches Marketing Television Commercial in the Houston Area

HOUSTON, Aug 05, 2008 (BUSINESS WIRE) -- Planet Resource Recovery, Inc. (PINK SHEETS:PRRY), announced today that the company has secured television air time for the company's marketing commercial titled "America's Oil Independence." The commercial will air on stations such as CNN, Fox, ESPN, Discovery, etc., in the Houston area. The company has secured 400 spots per month aimed at raising the awareness of the company and its products. The commercials will commence airing the week of August 4, 2008.

Houston is the fourth-largest city in the United States and the largest city within the state of Texas. As of the 2006 U.S. Census estimate, the city has a population of 2.2 million. Wikipedia states that, "Houston is recognized worldwide for its energy industry - particularly for oil and natural gas. Five of the six super major energy companies maintain a large base of operations in Houston (international headquarters of ConocoPhillips; US operational headquarters of Exxon-Mobil; US headquarters for international companies Shell Oil (US subsidiary of Royal Dutch Shell located in The Hague, Netherlands), and British Petroleum whose international headquarters are in London, England.)"

About Planet Resource Recovery, Inc.

Planet Resource Recovery, Inc. is the developer, manufacturer and marketer of the PetroLuxus™ family of products, a proprietary environmentally friendly chemical compound that dislodges oil in practically all natural and man-made environments. Currently, PetroLuxus™ is chiefly being deployed to the Enhanced Oil Recovery market where increased oil production is being realized at 100 - 500% per treatment. Other applications under development include: Oil sands, oil tank farm & marine ship cleaning, remediation of oil spills & oil sludge pits, & treatment of raw fuel feedstocks for biodiesel, to name a few.

For an audio/visual demonstration of PetroLuxus™, click on the link http://www.planetresource.net/index-21.html

For more information visit: http://www.planetresource.net
or http://www.petroluxus.com

Safe Harbor Statement

Certain statements in this release are "forward-looking" statements as defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to numerous risks and uncertainties. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause actual results to materially differ from forward-looking statements include, but are not limited to, the Company's ability to meet the terms and conditions required to obtain its project financing, risks and delays associated with product development, risk of market acceptance of new products, risk of technology or product obsolescence, competitive risks, reliance on development partners and the need for additional capital.


SOURCE: Planet Resource Recovery, Inc.

CONTACT:          Planet Resource Recovery, Inc., Houston
                  Enrique Salinas, 281-996-5315
                  investors@planetresource.net
                  

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