Planet Resource Recovery, Inc. Signs Distributor to Market PetroLuxus™ Products in Canada

HOUSTON, Jul 31, 2008 (BUSINESS WIRE) -- Planet Resource Recovery, Inc. (PINK SHEETS:PRRY), is pleased to announce that the company has executed a distributor agreement with Joseph A. Khoury & Associates. Joseph A. Khoury & Associates will distribute PetroLuxus™ products in Canada with its initial focus on enhanced oil recovery and well bore & production string cleanup. Other target markets include oil sands and soil remediation of Canada's Oil & Gas industry sites with environmentally friendly products.

Joseph A. Khoury & Associates was recently formed to solely distribute PetroLuxus™ products to Canada's large oil & gas industry. Mr. Joseph Khoury founded the company after successful testing of PetroLuxus™ products in various applications. Mr. Khoury has extensive contacts in Canada's Oil & Gas Industry that have previously performed due diligence testing stating that PetroLuxus™ products are "excellent products that should provide fantastic results."

According to Oil and Gas Journal (OGJ), "Canada had a reported 178.8 billion barrels of proven oil reserves as of January 2006, second only to Saudi Arabia. However, the bulk of these reserves (over 95%) are oil sands deposits in Alberta. The inclusion of oil sands in official reserve estimates is not without controversy, because oil sands are much more difficult to extract and process than conventional crude oil. Canada sends over 99 percent of its crude oil exports to the U.S., and it is one of the most important sources of U.S. oil imports."

About Planet Resource Recovery, Inc.

Planet Resource Recovery, Inc. is the developer, manufacturer and marketer of the PetroLuxus™ family of products, a proprietary environmentally friendly chemical compound that dislodges oil in practically all natural and man-made environments. Currently, PetroLuxus™ is chiefly being deployed to the Enhanced Oil Recovery market where increased oil production is being realized at 100 - 500% per treatment. Other applications under development include: Oil sands, oil tank farm & marine ship cleaning, remediation of oil spills & oil sludge pits, & treatment of raw fuel feedstocks for biodiesel, to name a few.

For an audio/visual demonstration of PetroLuxus™, click on the link http://www.planetresource.net/index-21.html

For more information visit: http://www.planetresource.net
or http://www.petroluxus.com

Safe Harbor Statement

Certain statements in this release are "forward-looking" statements as defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to numerous risks and uncertainties. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause actual results to materially differ from forward-looking statements include, but are not limited to, the Company's ability to meet the terms and conditions required to obtain its project financing, risks and delays associated with product development, risk of market acceptance of new products, risk of technology or product obsolescence, competitive risks, reliance on development partners and the need for additional capital.


SOURCE: Planet Resource Recovery, Inc.

CONTACT:          Planet Resource Recovery, Inc., Houston
                  Enrique Salinas, 281-996-5315
                  investors@planetresource.net
                  

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