Planet Resource Recovery, Inc. Launches Commercial Titled
“America’s Oil Independence”

HOUSTON – July 24, 2008 – Planet Resource Recovery, Inc. (PINK SHEETS:PRRY), is pleased to announce that the company has launched and posted its branding commercial titled “America’s Oil Independence.” The commercial has been uploaded to YouTube prior to launch in various Texas markets targeting oil producers and the oil industry as the solution to increased oil production in the US. The commercial can be viewed at http://www.youtube.com/watch?v=0zJQrqK7boQ

Since inception Planet Resource Recovery, Inc. has been dedicated to developing and providing products to the Oil & Gas industry that maximize crude oil production and recovery. These results are being realized in the field with increased oil production and recovery at numerous wells that have been treated with PetroLuxus™ products. Planet Resource Recovery, Inc. is endeavoring to assist American oil producers that operate the roughly 400,000 stripper wells in the United States increase their production cost-effectively lessening the demand for foreign oil.

The commercial is aimed at raising awareness of oil producers and the Oil & Gas industry as the solution to increased crude oil production. The commercial will be airing in the Houston, Dallas, Austin and San Antonio, Texas markets in the near future.

About Planet Resource Recovery, Inc.

Planet Resource Recovery, Inc. is the developer, manufacturer and marketer of the PetroLuxus(TM) family of products, a proprietary environmentally friendly chemical compound that dislodges oil in practically all natural and man-made environments. Currently, PetroLuxus(TM) is chiefly being deployed to the Enhanced Oil Recovery market where increased oil production is being realized at 100 - 500% per treatment. Other applications under development include: Oil sands, oil tank farm & marine ship cleaning, remediation of oil spills & oil sludge pits, & treatment of raw fuel feedstocks for biodiesel, to name a few.

For an audio/visual demonstration of PetroLuxus(TM), click on the link http://www.planetresource.net/index-21.html

For more information visit: http://www.planetresource.net
or http://www.petroluxus.com

Safe Harbor Statement

Certain statements in this release are "forward-looking" statements as defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to numerous risks and uncertainties. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause actual results to materially differ from forward-looking statements include, but are not limited to, the Company's ability to meet the terms and conditions required to obtain its project financing, risks and delays associated with product development, risk of market acceptance of new products, risk of technology or product obsolescence, competitive risks, reliance on development partners and the need for additional capital.


SOURCE: Planet Resource Recovery, Inc.

CONTACT:          Planet Resource Recovery, Inc., Houston
                  Enrique Salinas, 281-996-5315
                  investors@planetresource.net
                  

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